To shortlist and select the final 40 examples of best practice in ad tech, R3 will use a select group of marketers along with our internal consulting teams, scoring each submission on four areas:
Proven on Big Brands
Ad tech that has been trialed or used by Fortune 100 companies will rank more highly.
Proven on Innovation
Judges will assess the ‘game changing’ nature of the technology, and its ability to drive engagement and preference.
Proven on Recognition
We will look to ideas that have been well recognized either within the trade press or with the investment community. In short, ‘buzz’.
Where there are marketing and business results available, this will be a key part of the final shortlist.