In the “new normal” of marketing, where digital is no longer considered new media and is accounting for an increasing percentage of global ad spends every year, technology-driven marketing and advertising campaigns are at the forefront of innovation. Technology can drive marketing approaches starting from the conceptual stage – using data-driven solutions to personalize ads or select a specific target audience – all the way to measuring the KPIs using attribution tech solutions.
The rapid rise of big data has left the original tech systems that entered the market over a decade ago unable to handle the influx, thus the recent trend towards a union between traditional ad tech and marketing tech. The current ad tech landscape is complex and sometimes difficult to navigate; new technologies and applications are cropping up almost daily. Having a digitally savvy team and/or agency partner is crucial to executing tech-driven campaigns. In this study, we hope to highlight 40 inspirational examples of marketers, agencies, and vendors leveraging technology to drive marketing approached worldwide.