To shortlist and select the final 40 examples of best practice in ad tech, R3 will use a select group of marketers along with our internal consulting teams, scoring each submission on four areas:
- Proven on Big Brands
Ad tech that has been trialed or used by Fortune 100 companies will rank more highly.
- Proven on Innovation
Judges will assess the ‘game changing’ nature of the technology, and its ability to drive engagement and preference.
- Proven on Recognition
We will look to ideas that have been well recognized either within the trade press or with the investment community. In short, ‘buzz’.
- Proven Results
Where there are marketing and business results available, this will be a key part of the final shortlist.