To shortlist and select the final 40 examples of best practice in adtech, R3 used a select group of marketers along with our internal consulting teams, scoring each submission on four areas:
- Proven on Big Brands
Adtech that has been trialed or used by Fortune 100 companies was ranked more highly.
- Proven on Innovation
Judges assessed the ‘game-changing’ nature of the technology, and its ability to drive engagement and preference.
- Proven on Recognition
We looked to ideas that have been well recognized, either in trade press or with the investment community. In short, ‘buzz’.
- Proven Results
Where there are marketing and business results available, this was a key part of the final shortlist.