To shortlist and select the final 40 examples of best practice in ad tech, R3 will use a select group of marketers along with our internal consulting teams, scoring each submission on four areas:

  • Proven on Big Brands
    Ad tech that has been trialed or used by Fortune 100 companies will rank more highly.
  • Proven on Innovation
    Judges will assess the ‘game changing’ nature of the technology, and its ability to drive engagement and preference.
  • Proven on Recognition
    We will look to ideas that have been well recognized either within the trade press or with the investment community. In short, ‘buzz’.
  • Proven Results
    Where there are marketing and business results available, this will be a key part of the final shortlist.