Bidisha has 25 years of cross-industry experience in marketing. A thought leader and strategic marketing expert, she has spent a significant percentage of her career in technology, retail and entrepreneurship. Her assignment portfolio includes a well-rounded mix of Fortune 500 companies as well as Indian early-stage start-ups. Bidisha’s experience includes assignments in India as well as across Asia Pacific. Starting off her career in advertising with Lowe Lintas, on the Unilever business, she moved to Compaq Computers, spearheading the launch of the Compaq Presario in India. From there, she moved on to an illustrious stint with Intel Corporation in India and APAC region, overseeing Consumer Marketing as well as Retail Programs. Later, she joined Google India in the early days when the internet giant was setting up operations in India and was responsible for marketing of search and mobile products. From technology, she then switched categories to move into retail, joining India’s largest coffee chain, Café Coffee Day, and spearheading their growth and distribution. In her role as Marketing President, she led the exceedingly well-crafted identity change exercise across 1600 cafes in 216 cities of India. Bidisha got bitten by the entrepreneurship bug and started advising early stage start-ups, becoming an independent marketing advisor for companies in the various industries. She then made a return to the Coffee Day Group, Asia’s largest fully integrated coffee conglomerate, as Group President Marketing. She spearheaded the company going for their first IPO in 2015 and used to lead the marketing functions for the group’s various business verticals including coffee, logistics, SEZ and financial services. In December 2016, Bidisha joined Schneider Electric as a Chief Marketing Officer.