Neerja Sewak is Executive Vice President & Chief Commercial Officer of Cerebos. She is responsible for Sales, Marketing and R&D for BRAND’S, a brand with a substantial legacy of 180 years in health enrichment. Neerja leads the Asian markets that are the stronghold of the multi-million dollar brand, but has her goals set on geographic expansion to the UK, the original home of the brand, and to Japan, their global headquarters. She has the responsibility of transforming a traditional brand to a lifestyle brand that has scientifically proven efficacy. Neerja has worked in seven countries and is equally at home in Australia, Europe, the US and Asia. She is impatient for results and creates a sense of urgency and ownership in her team. Before moving to Singapore, she headed a global Strategy and Innovation role in the pain category of the consumer health division of Novartis in Switzerland, where she steered aggressive sales and marketing initiatives. Neerja held several key marketing and strategy positions at Cadbury Schweppes in UK, Thailand and Australia. She led cross-functional teams to launch high performing new products, implemented fundamental routes to market changes and facilitated mergers and acquisitions. Neerja has a variety of experience across industries, including automotive, FMCG and consumer health. She has a Masters of Science in MIS from the University of Arizona.