Shakir currently serves as Vice President and Chief Marketing Officer for Coca-Cola, Greater China and Korea. He leads marketing strategy, execution, innovation, e-commerce and marketing capability development for Coca-Cola brands. Shakir has been with the Coca-Cola Company for more than 17 years. He has lived and worked in eight countries in Asia-Pacific, and served in various marketing and general management roles. His last assignment was based in Thailand, as Marketing Director for Coca-Cola ASEAN. He was instrumental in developing winning brands via world-class marketing across multiple markets in Asia. Shakir is a determined and dedicated leader. He was awarded “Asia Marketing Super Achiever Award” by CMO Asia in 2010. He also won the coveted Coca-Cola Worldwide Marketing Excellence Award multiple times. Shakir earned his MBA in Marketing from the Institute of Business Administration in Karachi, Pakistan’s oldest business school.