Vittavat Tantivess is a veteran marketer with more than 20 years of experience in skin care, laundry and household cleaning categories across Unilever’s regional countries in Asia. After returning from Unilever’s regional office based in Singapore, he moved from consumer products to food category by joining Charoen Pokphand Foods PCL (CPF), a leading agroindustrial and food conglomerate in the Asia Pacific region. Currently, he is responsible for strategic business planning and execution as well as corporate communications for the CP brand. Vittavat holds an MBA from Eastern Michigan University in the USA and also participated in a General Management Program at Harvard Business School. Marketing strategy, brand strategy, brand communications and consumer innovation are his areas of expertise.