Yili Meiyitian – Healthy Everyday

Client – Yili Meiyitian Markets – China Timing – May 1 2015 – May 31 2015 Agencies/Vendors – Cheil Pengtai Tech Word Cloud – outdoor experience, Internet of Things, engagement, lead generation, health monitoring technology Yili’s yogurt drink brand Meiyitian tapped into the Internet of Things to reach out to young, white collar Chinese, creating a Smart Bus to provide…