ZoomRead details

UNIQLO – uMood

Client – UNIQLO Markets – Australia Timing – October 2015 Agencies/Vendors – Isobar Australia, Dentsu ScienceJam Tech Word Cloud – neuroscience, social media, brainwave scanning, in-store experience, personalization UNIQLO integrated neuroscience into the in-store shopping experience to provide customers with a range of t-shirts that match their current mood. BACKGROUND UNIQLO was looking for a…
Campaigns
ZoomRead details

Unilever Skip – Dance

Client – Unilever Skip Markets – South Africa Timing – March 2015 – Present Agencies/Vendors – BBH, Blink Productions, The Mill, Big Sync, String and Tins Tech Word Cloud – interactive video, content marketing, engagement, motion control camera technology Unilever’s Skip created an interactive video for YouTube to coincide with the rollout of their new…
Campaigns
ZoomRead details

NIVEA – Sun Doll

Client – NIVEA Markets – Brazil Timing – 2015 – Present Agencies/Vendors – FCB Brazil Tech Word Cloud – UV-sensitive material, lead generation, public awareness, outdoor experience engagement NIVEA created the world’s first UV-sensitive doll to educate children about the importance of sunscreen. BACKGROUND NIVEA knows that investing in education is the best way to…
Campaigns
ZoomRead details

Lowe’s – TapThru

Client – Lowe’s Home Improvement Markets – US Timing – Dec 11 2014 – Present Agencies/Vendors – BBDO, Resolution Media, OMD Tech Word Cloud – social media, engagement, tap-to-play functionality, video innovation, content marketing Lowe’s Home Improvement leveraged Vine’s native “tap to play” video functionality to make “how to” videos for digitally savvy consumers. BACKGROUND…
Campaigns
ZoomRead details

Samsung – CenterStage

Client – Samsung Electronics Markets – US, UK, EU, UAE Timing – June 2014 – Present Agencies/Vendors – Cheil Worldwide, The Barbarian Group Tech Word Cloud – Cinder open source code, touch screen display, interactive retail experience, ultra high definition, conversion optimization Samsung created an immersive, interactive retail display to improve the home appliance shopping…
Campaigns
ZoomRead details

Taco Bell – Redefining the QSR Experience

Client – Taco Bell Markets – US Timing – October 2014 – Present Agencies/Vendors – DigitasLBi, CARDFREE Tech Word Cloud – mobile innovation, swipe-based user interface, m-commerce, location based services, orientation sensitivity Taco Bell created a fully-integrated mobile ordering app in an effort to reach millennial customers who are glued to their smartphones. BACKGROUND Taco…
Campaigns
ZoomRead details

L’Oréal Paris – Makeup Genius Virtual Mirror

Client – L’Oreal Paris Markets – Global Timing – Dec 9 2014 – Present Agencies/Vendors – McCann Paris, Image Metrics, My Studio Factory Tech Word Cloud – facial recognition, mobile innovation, m-commerce, augmented reality, interactivity L’Oreal created the first makeup app with facial recognition software, allowing customers to realistically test and then purchase their products…
Campaigns
ZoomRead details

Johnnie Walker – Digital Mentoring

Client – Johnnie Walker Markets – Global Timing – Launched February 2015 Agencies/Vendors – iris Worldwide, MediaMonks Tech Word Cloud – content marketing, tablet app, 360 degree experience, interactivity, gyroscope Johnnie Walker creates new Brand Ambassadors with an interactive, 360 degree in-app whisky mentoring experience. BACKGROUND In the whisky sector, innovation is a slow moving…
Campaigns
ZoomRead details

Joe Boxer – Inactivity Tracker

Client – Joe Boxer, Kmart Markets – US Timing – 2015 – Present Agencies/Vendors – FCB Tech Word Cloud – wearable, inactivity tracking, app, e-commerce, activation Kmart and Joe Boxer leveraged wearable technology to engage with customers through the development of the world’s first “Inactivity” Tracker. BACKGROUND Joe Boxer, a manufacturer of men’s, women’s, and…
Campaigns