UNIQLO – uMood

Client – UNIQLO Markets – Australia Timing – October 2015 Agencies/Vendors – Isobar Australia, Dentsu ScienceJam Tech Word Cloud – neuroscience, social media, brainwave scanning, in-store experience, personalization UNIQLO integrated neuroscience into the in-store shopping experience to provide customers with a range of t-shirts that match their current mood. BACKGROUND UNIQLO was looking for a…

Unilever Skip – Dance

Client – Unilever Skip Markets – South Africa Timing – March 2015 – Present Agencies/Vendors – BBH, Blink Productions, The Mill, Big Sync, String and Tins Tech Word Cloud – interactive video, content marketing, engagement, motion control camera technology Unilever’s Skip created an interactive video for YouTube to coincide with the rollout of their new…

NIVEA – Sun Doll

Client – NIVEA Markets – Brazil Timing – 2015 – Present Agencies/Vendors – FCB Brazil Tech Word Cloud – UV-sensitive material, lead generation, public awareness, outdoor experience engagement NIVEA created the world’s first UV-sensitive doll to educate children about the importance of sunscreen. BACKGROUND NIVEA knows that investing in education is the best way to…

Lowe’s – TapThru

Client – Lowe’s Home Improvement Markets – US Timing – Dec 11 2014 – Present Agencies/Vendors – BBDO, Resolution Media, OMD Tech Word Cloud – social media, engagement, tap-to-play functionality, video innovation, content marketing Lowe’s Home Improvement leveraged Vine’s native “tap to play” video functionality to make “how to” videos for digitally savvy consumers. BACKGROUND…

Samsung – CenterStage

Client – Samsung Electronics Markets – US, UK, EU, UAE Timing – June 2014 – Present Agencies/Vendors – Cheil Worldwide, The Barbarian Group Tech Word Cloud – Cinder open source code, touch screen display, interactive retail experience, ultra high definition, conversion optimization Samsung created an immersive, interactive retail display to improve the home appliance shopping…

Taco Bell – Redefining the QSR Experience

Client – Taco Bell Markets – US Timing – October 2014 – Present Agencies/Vendors – DigitasLBi, CARDFREE Tech Word Cloud – mobile innovation, swipe-based user interface, m-commerce, location based services, orientation sensitivity Taco Bell created a fully-integrated mobile ordering app in an effort to reach millennial customers who are glued to their smartphones. BACKGROUND Taco…

L’Oréal Paris – Makeup Genius Virtual Mirror

Client – L’Oreal Paris Markets – Global Timing – Dec 9 2014 – Present Agencies/Vendors – McCann Paris, Image Metrics, My Studio Factory Tech Word Cloud – facial recognition, mobile innovation, m-commerce, augmented reality, interactivity L’Oreal created the first makeup app with facial recognition software, allowing customers to realistically test and then purchase their products…

Johnnie Walker – Digital Mentoring

Client – Johnnie Walker Markets – Global Timing – Launched February 2015 Agencies/Vendors – iris Worldwide, MediaMonks Tech Word Cloud – content marketing, tablet app, 360 degree experience, interactivity, gyroscope Johnnie Walker creates new Brand Ambassadors with an interactive, 360 degree in-app whisky mentoring experience. BACKGROUND In the whisky sector, innovation is a slow moving…

Joe Boxer – Inactivity Tracker

Client – Joe Boxer, Kmart Markets – US Timing – 2015 – Present Agencies/Vendors – FCB Tech Word Cloud – wearable, inactivity tracking, app, e-commerce, activation Kmart and Joe Boxer leveraged wearable technology to engage with customers through the development of the world’s first “Inactivity” Tracker. BACKGROUND Joe Boxer, a manufacturer of men’s, women’s, and…