Client – Expedia Markets – North America Timing – July 2014- August 2014 Agencies/Vendors – 180LA, Instagram Tech Word Cloud – social listening, native analytics tool, engagement, social listening technology, content, social media, performance & attribution Expedia tapped into one of Instagram’s most popular trending topics – #tbt (Throw Back Thursdays) – to stand out…
Client – Excedrin Markets – US Timing – April 2014 – December 2015 Agencies/Vendors – Weber Shandwick, Starcom Tech Word Cloud – Performance and attribution, channel integration, content marketing, targeting, analytics tools In order to establish themselves as specialists in the head pain category, Excedrin created a fully integrated content hub, the Excedrin Newsroom. BACKGROUND…
Client – The Coca-Cola Company Markets – China Timing – May – September 2014 Agencies/Vendors – Isobar, Leo Burnett, Starcom, Posterscope, Best Shine Tech Word Cloud – mobile innovation, social engagement, QR codes, HTML 5, high-speed streaming Coca-Cola leveraged video streaming technology and social media to share their song lyric packaging, generate social buzz and drive…
Client – General Motors International Markets – Australia Timing – March 2015 – Ongoing Agencies/Vendors – Isobar Australia Tech Word Cloud – Virtual reality, 3D game engine, virtual test-drive, interactivity, lead generation Chevrolet leveraged cutting edge virtual reality video technology during an international motor show to provide visitors with an interactive test drive experience and…
Client – Verizon Markets – USA Timing – September 2014 Agencies/Vendors – Mcgarrybowen, Influxis, Civic Entertainment, First2Print, Newcast (ZenithOptimedia) Tech Word Cloud – social listening technology, real-time data analysis, engagement, social innovation, direct-to-fabric printing Verizon used trending conversations on Twitter to make the first ever fabric design by social media in real-time. BACKGROUND Verizon needed…
Client – Volvo Markets – Global Timing – Sept 2014 – Dec 2014 Agencies/Vendors – DigitasLBi, Autodesk, Haymaker FX, Joffery Louis, Kaliber Ljud, Zooma Tech Word Cloud – Virtual test drive, Oculus Rift, social innovation, social commerce, interactivity Volvo wanted to change the way luxury cars are marketed with the launch of their XC90, creating…
Client – AB InBev Markets – China Timing – August 2014 – November 2014 Agencies/Vendors – Starcom Mediavest Group, AKQA Tech Word Cloud – mobile optimization, user-generated content, text-to-autotune, social media, engagement Budweiser created a way for consumers to make a personalized version of a popular song to drive engagement and brand sentiment in their target…
Client – Yili Meiyitian Markets – China Timing – May 1 2015 – May 31 2015 Agencies/Vendors – Cheil Pengtai Tech Word Cloud – outdoor experience, Internet of Things, engagement, lead generation, health monitoring technology Yili’s yogurt drink brand Meiyitian tapped into the Internet of Things to reach out to young, white collar Chinese, creating a Smart Bus to provide…
